{"id":8,"date":"2015-09-10T09:41:13","date_gmt":"2015-09-10T09:41:13","guid":{"rendered":"http:\/\/blog.aajoda.com\/?p=8"},"modified":"2016-01-23T00:21:30","modified_gmt":"2016-01-23T00:21:30","slug":"testimonials-the-digital-word-of-mouth","status":"publish","type":"post","link":"https:\/\/blog.aajoda.com\/sv\/resources\/testimonials-the-digital-word-of-mouth\/","title":{"rendered":"Mun till mun metoden – Den digitala djungeltrumman"},"content":{"rendered":"

Mun till mun metoden har alltid anv\u00e4nts som ett kraftfullt verktyg i marknadsf\u00f6ring. Den kommer i olika former s\u00e5som rekommendationer, kundomd\u00f6men eller kundreferenser.<\/span><\/i><\/p>\n

Kundreferenser bekr\u00e4ftar kvalit\u00e9n i ditt nedlagda jobb, din seriositet och hj\u00e4lper dessutom k\u00f6parna att fatta ett beslut baserat p\u00e5 tidigare kundupplevelser fr\u00e5n kunder precis som dem sj\u00e4lva. S\u00e5 varf\u00f6r \u00e4r kundreferenser fortfarande ett outforskat omr\u00e5de?<\/span><\/i><\/p>\n

Studier visar att ett \u00f6kande antal f\u00f6retag inte litar p\u00e5 andra marknadsf\u00f6ringskanaler \u00e4n den traditionella mun till mun metoden, fast\u00e4n de anv\u00e4nt andra media. Majoriteten av deras nya kunder kom fr\u00e5n andra n\u00f6jda kunder. Nu n\u00e4r allt mer sker p\u00e5 Internet s\u00e5 har ocks\u00e5 djungeltrumman digitaliserats. Visuella kundreferenser \u00e4r den digitala mun till mun metoden.<\/p>\n

Vi alla vet att n\u00e4r en konsument letar efter en produkt eller tj\u00e4nst s\u00e5 kommer de f\u00f6rst fr\u00e5ga sin familj, v\u00e4n eller granne om de kan rekommendera n\u00e5got eller n\u00e5gon. Eller s\u00e5 kommer s\u00f6ka efter rekommendationer online. N\u00e4r det kommer till kritan s\u00e5 litar du mer p\u00e5 dina v\u00e4nner \u00e4n en betald annons.<\/span><\/p>\n

I en unders\u00f6kning<\/a> svarade <\/span>64% av marknadscheferna att de tror att mun till mun metoden \u00e4r den mest effektiva formen av marknadsf\u00f6ring. Men bara 6% svarade att de beh\u00e4rskar det<\/span>.<\/span><\/p>\n

Om konsumenter litar p\u00e5 kundreferenser, omd\u00f6men och andra mun till mun verktyg, och marknadscheferna tror p\u00e5 att dem \u00e4r effektiva, varf\u00f6r \u00e4r d\u00e5 inte marknadsf\u00f6rare mer fokuserade p\u00e5 dem?<\/p>\n

Trots att vikten av kundreferenser \u00e4r obestridlig f\u00f6r f\u00f6retagens tillv\u00e4xt, \u00e4r processen att samla in kundupplevelser inte alltid s\u00e5 enkel. N\u00e4r du v\u00e4l bem\u00f6dat dig att fr\u00e5ga din kund om ett omd\u00f6me kan det vara sv\u00e5rt att f\u00e5 tillbaka ett svar fr\u00e5n dem. Men genom att anv\u00e4nda r\u00e4tt verktyg kan spara tid.<\/span><\/p>\n

Den viktigaste ingrediensen \u00e4r att ge dina kunder n\u00e5got att prata om; utm\u00e4rkt upplevelse, produkt eller tj\u00e4nst och god kundservice. F\u00f6rst d\u00e4refter ska du fokusera p\u00e5 att samla in den informationen och dela den med resten av v\u00e4rlden.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Tyv\u00e4rr \u00e4r denna artikel enbart tillg\u00e4nglig p\u00e5 English.<\/p>\n","protected":false},"author":1,"featured_media":143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[12,11,13,10,8,9],"class_list":["post-8","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-customer-experience","tag-customer-testimonials","tag-digital-word-of-mouth","tag-endorsements-for-business","tag-testimonials","tag-word-of-mouth-tools"],"yoast_head":"\nMun till mun metoden - Den digitala djungeltrumman - Aajoda Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.aajoda.com\/resources\/testimonials-the-digital-word-of-mouth\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mun till mun metoden - 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