{"id":363,"date":"2016-01-30T22:53:20","date_gmt":"2016-01-30T22:53:20","guid":{"rendered":"http:\/\/blog.aajoda.com\/?p=363"},"modified":"2016-05-08T11:22:14","modified_gmt":"2016-05-08T11:22:14","slug":"what-new-customers-search-for-when-they-hire-a-craftsman","status":"publish","type":"post","link":"https:\/\/blog.aajoda.com\/sv\/resources\/what-new-customers-search-for-when-they-hire-a-craftsman\/","title":{"rendered":"Detta kr\u00e4ver nya kunder – f\u00f6r att anlita hantverkare"},"content":{"rendered":"

Majoriteten av alla konsumenter skulle inte ens kunna t\u00e4nka sig att anlita en elektriker, r\u00f6rmokare eller hantverkare i sitt hem utan att f\u00e5 ta del av tidigare kunders upplevelser f\u00f6rst. Det \u00e4r egentligen inte konstigare \u00e4n att du som arbetsgivare ringer runt till referenser n\u00e4r du ska anst\u00e4lla n\u00e4sta stj\u00e4rna i ditt f\u00f6retag. Det \u00e4r f\u00f6r dyrt att ta in fel person.<\/strong><\/p>\n

Trots vetskapen om hur viktigt det \u00e4r med kundreferenser \u00e4r det f\u00f6rv\u00e5nansv\u00e4rt m\u00e5nga f\u00f6retag som inte visar upp n\u00e5gra kundreferenser eller omd\u00f6men \u00f6verhuvudtaget.<\/p>\n

Vissa f\u00f6retag tror att de har f\u00f6rst\u00e5tt hur viktigt det \u00e4r med kundreferenser och l\u00e4gger d\u00e4rf\u00f6r upp n\u00e5gra filtrerade och noga utvalda citat fr\u00e5n ett f\u00e5tal kunder. Sen ligger dem d\u00e4r p\u00e5 hemsidan, och g\u00f6r egentligen ingen nytta alls. Snarare tv\u00e4rtom s\u00e5 blir dina nya kunder ist\u00e4llet mer skeptiska till dig och ditt f\u00f6retag.<\/p>\n

L\u00e4gg ner mindre tid – f\u00e5 ut mer v\u00e4rde<\/h2>\n

Jag inser att du k\u00e4nner att du inte har tid att greja med din hemsida och h\u00e5lla den uppdaterad. Du har ju ett jobb att sk\u00f6ta. Samtidigt s\u00e5 ger din hemsida en bild utav dig och din verksamhet. Enligt WebDAM.com, \u00e4r det viktigaste inneh\u00e5llet p\u00e5 en hemsida med en rating p\u00e5 n\u00e4stan 90% just kundreferenser. Och d\u00e4r har du ett ansvar som inte beh\u00f6ver ta av din tid.<\/p>\n

Din hemsida \u00e4r kanske f\u00f6r dig endast ett visitkort. Eller s\u00e5 har du kommit lite l\u00e4ngre och inser att du faktiskt kan s\u00e4lja dina tj\u00e4nster via din hemsida. Om du kommit s\u00e5 pass l\u00e5ngt s\u00e5 har du f\u00f6rmodligen lite texter om hur tillf\u00f6rlitlig du \u00e4r. Det kan vara texter om hur duktiga ni \u00e4r och vilka otrolig personal ni har, f\u00f6ljt av hur driver projekt fram\u00e5t och f\u00f6rst\u00e5r kundens behov och vill hj\u00e4lpa dem med tydlighet i deras best\u00e4llning s\u00e5 alla parter blir n\u00f6jda. Jag menar att detta inte r\u00e4cker.<\/p>\n

\u00c4ven om du st\u00e5r f\u00f6r det du skriver s\u00e5 kommer ocks\u00e5 de mindre seri\u00f6sa f\u00f6retagen ha liknande texter p\u00e5 sina hemsida. Med andra ord s\u00e5 kommer aldrig en s\u00e5dan text ensamt inge f\u00f6rtroende eller ens p\u00e5verka n\u00e5gon. Inte ens lite grann. Det du ska s\u00e4lja p\u00e5 din hemsida \u00e4r inte dig sj\u00e4lv genom inneh\u00e5llsl\u00f6sa texter d\u00e4r du hyllar dig sj\u00e4lv.<\/p>\n

Du m\u00e5ste s\u00e4lja en k\u00e4nsla. Nya kunder s\u00f6ker hantverkaren som ger dem r\u00e4tt k\u00e4nsla innan de v\u00e5gar sl\u00e5 till. Upplevelsen utav dig och det jobb du utf\u00f6r. Hur m\u00e5r dina kunder efter att du renoverat deras badrum, k\u00f6k, fasad, tak, eller uterum? Den gl\u00e4djen de k\u00e4nner och den b\u00f6rda du lyft fr\u00e5n deras axlar n\u00e4r de landat i att det faktiskt blev b\u00e4ttre \u00e4n f\u00f6rv\u00e4ntat. Det \u00e4r det du ska s\u00e4lja! Det kan du endast \u00e5stadkomma genom visuella kundreferenser.<\/p>\n

Nya kunder letar efter hantverkaren som ger dem r\u00e4tt k\u00e4nsla – s\u00e5 skapar du den<\/h2>\n

Vi tar det igen – Det r\u00e4cker allts\u00e5 inte att presentera omd\u00f6men eller utvalda citat fr\u00e5n n\u00e5gra kunder som du kanske redan har. Om din presumtiva kund kan visualisera upplevelsen ist\u00e4llet f\u00f6r att bara l\u00e4sa om den s\u00e5 jobbar din hemsida p\u00e5 helt andra niv\u00e5er. Hemsidor som inte har bilder till sina kundreferenser sl\u00f6sar egentligen bara utrymme eftersom den omedelbara reaktionen till s\u00e5dana kundreferenser bem\u00f6ts av skeptism. Vem \u00e4r kunden och vad s\u00e4ger hon? Finns hon p\u00e5 riktigt och hur s\u00e5g egentligen jobbet ut som de gjorde? Kan jag se kunden och jobbet som utf\u00f6rts kan jag mycket enklare identifiera mig sj\u00e4lv med kunden. D\u00e5 ser jag ocks\u00e5 enklare v\u00e4rdet f\u00f6r kunden och det v\u00e4rde som det skulle kunna tillf\u00f6ra mig.<\/p>\n

\"blogpost\"<\/a><\/p>\n

S\u00e5 h\u00e4r g\u00f6r du<\/h2>\n

Genom att testa Aajoda gratis kan du via verktyget ladda upp bilder p\u00e5 det jobb du utf\u00f6rt och beskriva kort vad du gjort. Sen l\u00e4gger du bara till kundens mobilnr eller mailadress och skickar iv\u00e4g det. Sen \u00e4r det klart.<\/p>\n

Din n\u00f6jda kund f\u00e5r upp en l\u00e4nk p\u00e5 jobbet du gjort och kan ge ett betyg och sin kundupplevelse. Hon f\u00e5r ocks\u00e5 en m\u00f6jlighet att rekommendera dig till sitt n\u00e4tverk. Din kundreferens laddas nu automatiskt upp p\u00e5 din hemsida och sociala medier.<\/p>\n

P\u00e5 det h\u00e4r s\u00e4ttet f\u00e5r du snabbt och enkelt upp nya kundreferenser p\u00e5 din hemsida kontinuerligt vilket \u00e4r en f\u00f6ruts\u00e4ttning f\u00f6r att du inte ska bem\u00f6tas med skeptism och tvivel av dina presumtiva kunder. Det tar bara n\u00e5gon minut s\u00e5 s\u00e4tt ig\u00e5ng direkt och testa kostnadsfritt!<\/p>\n

\"how<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Majoriteten av alla konsumenter skulle inte ens kunna t\u00e4nka sig att anlita en elektriker, r\u00f6rmokare eller hantverkare i sitt hem utan att f\u00e5 ta del av tidigare kunders upplevelser f\u00f6rst. Det \u00e4r egentligen inte konstigare \u00e4n att du som arbetsgivare <\/p>\n

\n

Read more ›<\/p>\n<\/div>\n

<\/a><\/p>\n","protected":false},"author":1,"featured_media":390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[82,81,11,15],"class_list":["post-363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-carpenter","tag-craftsman","tag-customer-testimonials","tag-visual-testimonials"],"yoast_head":"\nDetta kr\u00e4ver nya kunder - f\u00f6r att anlita hantverkare - Aajoda Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.aajoda.com\/resources\/what-new-customers-search-for-when-they-hire-a-craftsman\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Detta kr\u00e4ver nya kunder - f\u00f6r att anlita hantverkare - Aajoda Blog\" \/>\n<meta property=\"og:description\" content=\"Majoriteten av alla konsumenter skulle inte ens kunna t\u00e4nka sig att anlita en elektriker, r\u00f6rmokare eller hantverkare i sitt hem utan att f\u00e5 ta del av tidigare kunders upplevelser f\u00f6rst. 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