{"id":186,"date":"2016-01-06T21:54:33","date_gmt":"2016-01-06T21:54:33","guid":{"rendered":"http:\/\/blog.aajoda.com\/?p=186"},"modified":"2017-01-25T20:54:59","modified_gmt":"2017-01-25T20:54:59","slug":"svenska-sa-far-du-nojda-kunder-att-jobba-for-dig","status":"publish","type":"post","link":"https:\/\/blog.aajoda.com\/sv\/resources\/svenska-sa-far-du-nojda-kunder-att-jobba-for-dig\/","title":{"rendered":"S\u00e5 f\u00e5r du n\u00f6jda kunder att jobba f\u00f6r dig"},"content":{"rendered":"

Majoriteten av alla f\u00f6retag har lyckats skapa n\u00f6jda kunder. N\u00f6jda kunder \u00e4r en enorm tillg\u00e5ng f\u00f6r ett f\u00f6retag och om de anv\u00e4nds p\u00e5 r\u00e4tt s\u00e4tt kan du f\u00e5 en betydligt st\u00f6rre avkastning p\u00e5 en n\u00f6jd kund \u00e4n bara de kronor och \u00f6ren de ger dig f\u00f6r din produkt eller tj\u00e4nst.<\/strong><\/p>\n

Som vi alla vet \u00e4r mun-till-mun metoden den b\u00e4sta marknadsf\u00f6ringskanalen som finns. Sociala medier har gett oss m\u00f6jligheter att f\u00e5 spridning p\u00e5 mun-till-mun metoden till en niv\u00e5 som varit om\u00f6jlig f\u00f6r bara n\u00e5gra \u00e5r sedan. De st\u00f6rsta B2B f\u00f6retagen i v\u00e4rlden ser idag till att utnyttja alla f\u00f6rdelar med sociala medier. Enligt unders\u00f6kningar fr\u00e5n 2012 gjord av Aberdeen Group, f\u00e5r de st\u00f6rsta B2B f\u00f6retagen 230% fler leads via sociala medier \u00e4n deras konkurrenter.<\/p>\n

S\u00e5 hur f\u00e5r du den klassiska mun-till-mun metoden att fungera f\u00f6r dig p\u00e5 din hemsida och sociala medier? Genom dessa 4 steg blir du proffs:<\/p>\n

1. Identifiera varf\u00f6r kunder \u00e4lskar dig och vad de uppskattar mest hos dig<\/strong><\/p>\n

2. Bygg en relation<\/strong><\/p>\n

3. Fr\u00e5ga efter att bli rekommenderad<\/strong><\/p>\n

4. Systematisera det och g\u00f6r det till en ny standard i ditt f\u00f6retag<\/strong><\/p>\n

Identifiera varf\u00f6r dina n\u00f6jda kunder \u00e4r n\u00f6jda<\/span><\/h3>\n

Varf\u00f6r \u00e4lskar kunder dig? \u00a0\u00c4r det n\u00e5got unikt i din produkt eller tj\u00e4nst som de inte kan f\u00e5 n\u00e5gon annanstans eller \u00e4r det kanske din h\u00f6ga niv\u00e5 av kundservice? Om du inte vet s\u00e5 \u00e4r det v\u00e4ldigt enkelt att f\u00e5 reda p\u00e5 det. Bara fr\u00e5ga. <\/span><\/p>\n

T\u00e4nk p\u00e5 att n\u00f6jda kunder ofta inte pratar f\u00f6rr\u00e4n du st\u00e4ller en fr\u00e5ga till dem. Fr\u00e5ga dina n\u00f6jdaste kunder varf\u00f6r de \u00e4r s\u00e5 n\u00f6jda med dig. Vad gillar de med din produkt eller tj\u00e4nst och varf\u00f6r v\u00e4ljer de att \u00e5terkomma? Vill du inte ringa runt och skriva ner dessa saker manuellt vilket kan vara v\u00e4ldigt tidskr\u00e4vande s\u00e5 anv\u00e4nder du bara en <\/span>mjukvara <\/span>som g\u00f6r detta \u00e5t dig. Nu n\u00e4r du vet varf\u00f6r dina n\u00f6jda kunder \u00e4r s\u00e5 n\u00f6jda med dig s\u00e5 \u00e4r det dags att bygga relation med dem.<\/span><\/p>\n

Bygg relation<\/span><\/h3>\n

N\u00e4r du dejtar fr\u00e5gar du inte r\u00e4tt ut om n\u00e5gon vill bli din flick- eller pojkv\u00e4n, du bygger en djupare relation. Du g\u00f6r likadant n\u00e4r du vill att en av dina n\u00f6jda kunder ska rekommendera dig till sitt n\u00e4tverk. Till att b\u00f6rja med s\u00e5 ger du henne v\u00e4rldens b\u00e4sta kundservice. Sedan ska du f\u00f6rs\u00f6ka f\u00e5 henne att bli involverade i ditt f\u00f6retag s\u00e5 hon k\u00e4nner sig k\u00e4nslom\u00e4ssigt involverad i din framg\u00e5ng. En av de absolut b\u00e4sta s\u00e4tten att g\u00f6ra detta p\u00e5 \u00e4r genom kundreferenser.<\/span><\/p>\n

Det \u00e4r alltid bra att ha kundreferenser, de hj\u00e4lper dig dessutom att bygga relation med din kund. Kom ih\u00e5g att desto mer du interagerar med dina kunder (med en bra anledning) desto b\u00e4ttre blir er relation. N\u00e4r du v\u00e4l b\u00f6rjar f\u00e5 in dina kundreferenser se till att du publicerar dem p\u00e5 din blogg eller hemsida. Dela dem p\u00e5 sociala medier och m\u00f6jligg\u00f6r f\u00f6r dina kunder att g\u00f6ra detsamma. N\u00e4r de g\u00f6r det s\u00e5 se till att du n\u00e4rvaror i den publika konversationen. Du vinner p\u00e5 att din kund talar gott om ditt f\u00f6retag ist\u00e4llet f\u00f6r att du sj\u00e4lv g\u00f6r det. Och din kund k\u00e4nner sig mer speciell d\u00e5 du n\u00e4mner din kund i din blogg och hemsida. L\u00e4sarna f\u00e5r relevant information fr\u00e5n en av dina kunder. Alla vinner p\u00e5 det. Har du inte kunskapen eller tiden f\u00f6r att g\u00f6ra detta sj\u00e4lv kan du anv\u00e4nda dig av en <\/span>mjukvara <\/span>som g\u00f6r det mesta av jobbet \u00e5t dig.<\/span><\/p>\n

Fr\u00e5ga efter att bli rekommenderad<\/span><\/h3>\n

Efter du byggt relation s\u00e5 se till att fr\u00e5ga din kund om att bli rekommenderad. Vid det h\u00e4r laget borde det vara enkelt d\u00e5 du inte l\u00e4ngre bara \u00e4r en s\u00e4ljare i kundens \u00f6gon. Du vet varf\u00f6r de \u00e4r n\u00f6jda och varf\u00f6r de stannar hos dig. Du har gett dem kundservice i v\u00e4rldsklass och gett dem utrymme p\u00e5 din hemsida och i sociala medier. Det kommer att vara ett n\u00f6je f\u00f6r din kund att hj\u00e4lpa dig vid det h\u00e4r laget.<\/span><\/p>\n

Hur du bygger ett system av detta \u00e4r upp till dig. Det finns olika s\u00e4tt att g\u00f6ra det p\u00e5. Vissa bygger in det i sin produkt – rekommendera en ny kund och f\u00e5 rabatt. Vissa fr\u00e5gar bara sina kunder om de kan rekommendera andra som en tj\u00e4nst. Ta reda p\u00e5 vad som funkar b\u00e4st f\u00f6r dig.<\/p>\n

Nyckeln att f\u00e5 detta och fungera \u00e4r att g\u00f6ra det enkelt f\u00f6r kunden men \u00e4ven f\u00f6r dig.<\/p>\n

G\u00f6r det till en vana<\/span><\/h3>\n

Se till att du g\u00f6r processen till en ny standard i ditt f\u00f6retag. G\u00f6r nya kunder till n\u00f6jda kunder, och d\u00e4refter n\u00f6jda kunder till n\u00f6jda kunder som rekommenderar och pratar om dig. I processen kommer du f\u00e5 nya insikter om dina kunder, skapa bra inneh\u00e5ll, samla in kundreferenser, f\u00e5 spridning p\u00e5 dina tj\u00e4nster till relevanta m\u00e5lgrupper, f\u00e5 nya kunder och bygg din trov\u00e4rdighet och ditt varum\u00e4rke. Vill du slippa g\u00f6ra allt manuellt som kan vara tidskr\u00e4vande speciellt f\u00f6r mindre f\u00f6retag kan du skapa ett konto p\u00e5 aajoda som och testa gratis.<\/span><\/p>\n

<\/h3>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Majoriteten av alla f\u00f6retag har lyckats skapa n\u00f6jda kunder. N\u00f6jda kunder \u00e4r en enorm tillg\u00e5ng f\u00f6r ett f\u00f6retag och om de anv\u00e4nds p\u00e5 r\u00e4tt s\u00e4tt kan du f\u00e5 en betydligt st\u00f6rre avkastning p\u00e5 en n\u00f6jd kund \u00e4n bara de kronor <\/p>\n

\n

Read more ›<\/p>\n<\/div>\n

<\/a><\/p>\n","protected":false},"author":1,"featured_media":205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[],"class_list":["post-186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-resources"],"yoast_head":"\nS\u00e5 f\u00e5r du n\u00f6jda kunder att jobba f\u00f6r dig - Aajoda Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.aajoda.com\/resources\/svenska-sa-far-du-nojda-kunder-att-jobba-for-dig\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e5 f\u00e5r du n\u00f6jda kunder att jobba f\u00f6r dig - Aajoda Blog\" \/>\n<meta property=\"og:description\" content=\"Majoriteten av alla f\u00f6retag har lyckats skapa n\u00f6jda kunder. 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