{"id":156,"date":"2016-01-06T21:17:52","date_gmt":"2016-01-06T21:17:52","guid":{"rendered":"http:\/\/blog.aajoda.com\/?p=156"},"modified":"2017-01-25T20:52:59","modified_gmt":"2017-01-25T20:52:59","slug":"svenska-bygg-ditt-foretag-genom-kundreferenser","status":"publish","type":"post","link":"https:\/\/blog.aajoda.com\/sv\/resources\/svenska-bygg-ditt-foretag-genom-kundreferenser\/","title":{"rendered":"Bygg ditt f\u00f6retag genom kundreferenser"},"content":{"rendered":"

Recensioner, omd\u00f6men och referenser b\u00e5de i privat- och aff\u00e4rsv\u00e4rlden p\u00e5verkar oss p\u00e5 massor av s\u00e4tt. M\u00e5nga g\u00e5nger t\u00e4nker vi inte ens p\u00e5 det. Beh\u00f6ver du till exempel f\u00e5 tips p\u00e5 en bra film s\u00e5 fr\u00e5gar vi helst familj och v\u00e4nner efter en film de rekommenderar. Det g\u00e5r givetvis att l\u00e4sa filmrecensionerna, men det som alltid \u00e4r b\u00e4ttre \u00e4n \u201cprofessionella\u201d utl\u00e5tanden \u00e4r de som kommer fr\u00e5n trov\u00e4rdiga personliga kontakter. <\/strong><\/p>\n

Denna regel g\u00e4ller \u00e4ven i aff\u00e4rsv\u00e4rlden. Se till att du g\u00f6r det till standard, att fr\u00e5ga dina kunder om deras kundupplevelse efter att ha anlitat dig. Innan nya kunder funderar p\u00e5 anlita dig eller k\u00f6pa din produkt vill de ofta h\u00f6ra vad andra har att s\u00e4ga om dig.<\/p>\n

S\u00e4g att du \u00e4r en hantverkare och f\u00e5r en f\u00f6rfr\u00e5gan att renovera ett hus. Innan du f\u00e5r jobbet kommer kunden oftast fr\u00e5ga efter relevanta kundreferenser, g\u00e4rna fr\u00e5n en plats i kundens n\u00e4rhet och att jobbet motsvarar det som kunden nu t\u00e4nkt utf\u00f6ra.<\/p>\n

Svara p\u00e5 kundens fr\u00e5gor innan de hunnit st\u00e4lla dem<\/span><\/h2>\n

Jobba ist\u00e4llet proaktivt. Se till att du redan besvarar presumtiva kunders f\u00f6rfr\u00e5gningar genom att redan ha visuella kundreferenser publicerade p\u00e5 din hemsida och i sociala medier. Visuella kundreferenser inneb\u00e4r att du visar upp tidigare utf\u00f6rda jobb i b\u00e5de bilder och text tillsammans med kundens upplevelse av att ha k\u00f6pt din produkt eller tj\u00e4nst. F\u00f6re, p\u00e5g\u00e5ende och efter bilder \u00e4r det b\u00e4sta s\u00e4ttet att visa upp ett utf\u00f6rt jobb. Till dessa bilder ska du ha en text som beskriver jobbet du utf\u00f6rt.\u00a0Nu n\u00e4r man tydligt kan se ditt jobb du gjort i text och bilder vill man ocks\u00e5 l\u00e4sa om vad din kund tyckte om dig och hennes upplevelse. De sistn\u00e4mnda ska formuleras av kunden sj\u00e4lv f\u00f6r att ha n\u00e5got v\u00e4rde.<\/span><\/p>\n

Den digitala mun-till-mun metoden<\/span><\/h2>\n

Kundreferenser har en h\u00f6g trov\u00e4rdighet eftersom de kommer fr\u00e5n n\u00e5gon som har haft direkt erfarenhet av din produkt eller tj\u00e4nst. 92% litar mer p\u00e5 rekommendationer fr\u00e5n v\u00e4nner och familj \u00e4n n\u00e5gon annan typ av marknadsf\u00f6ring. I B2C kan detta vara att din v\u00e4n rekommenderar en fris\u00f6r. I B2B kan det handla om att n\u00e5gon i ditt n\u00e4tverk rekommenderar ett byggf\u00f6retag. Ett f\u00f6retag som rekommenderar dig och \u00e4r n\u00f6jd med sin upplevelse hos dig har ett h\u00f6gt marknadsf\u00f6ringsv\u00e4rde och bygger trov\u00e4rdighet.<\/span><\/p>\n

Visa upp dina n\u00f6jda kunder<\/span><\/h2>\n

Visa upp dina kundreferenser b\u00e5de p\u00e5 din hemsida och sociala medier. Du kan visa upp dem p\u00e5 olika s\u00e4tt p\u00e5 din hemsida och till exempel kategorisera kundreferenserna utefter vilken produkt eller tj\u00e4nst som recenseras. D\u00e5 vet du att du alltid visar upp relevanta referenser f\u00f6r bes\u00f6karen. Tidigare n\u00e4r det inte funnits bra tredjepartsl\u00f6sningar har m\u00e5nga f\u00f6retagare tyckt att det k\u00e4nts jobbigt att fr\u00e5ga en kund om vad de tycker om varan eller tj\u00e4nsten de levererat. Fast\u00e4n man kanske vet att man har n\u00f6jda kunder vill man \u00e4nd\u00e5 inte riktigt f\u00e5 h\u00f6ra svart p\u00e5 vitt vad en kund tycker. T\u00e4nk om kunden svarar n\u00e5got helt hemskt? Enligt en unders\u00f6kning av Verizon kommer en kund i 92% av fallen ge dig ett positivt omd\u00f6me bara du fr\u00e5gar dem. F\u00f6rdelarna att jobba aktivt med att f\u00e5 ut n\u00f6jda kundupplevelser \u00e4r \u00f6verv\u00e4gande. G\u00f6r det bara till en vana att alltid fr\u00e5ga dina kunder! <\/span><\/p>\n

N\u00e4r och hur ska du fr\u00e5ga dina kunder<\/span><\/h2>\n

\u00c4r det ett lite jobb som g\u00f6rs s\u00e5 fr\u00e5ga kunden under tiden hur det k\u00e4nns och om det motsvarar f\u00f6rv\u00e4ntningarna. \u00c4r det ett st\u00f6rre projekt ska du ta ett samtal med din kund n\u00e4r projektet \u00e4r p\u00e5 v\u00e4g att blir klart. Fr\u00e5ga hur det g\u00e5r och hur det k\u00e4nns. Din kund ber\u00e4ttar hur glad hon \u00e4r med resultatet och hur allt k\u00e4nns b\u00e4ttre tack vare din produkt eller tj\u00e4nst. Det \u00e4r nu du ska fr\u00e5ga om hon inte kan ber\u00e4tta sin kundupplevelse s\u00e5 att \u00e4ven andra kan ta del av den. Att det skulle betyda mycket f\u00f6r dig men \u00e4ven hj\u00e4lpa och v\u00e4gleda nya kunder.\u00a0<\/span><\/p>\n

Vill du ocks\u00e5 komma ig\u00e5ng snabbt utan beh\u00f6va g\u00f6ra allt manuellt och framf\u00f6r allt sj\u00e4lv? \u00c4r ni fler \u00e4n 5 personer i ditt f\u00f6retag som kan hj\u00e4lpas \u00e5t att ta bilder p\u00e5 jobben ni utf\u00f6rt? Skaffa ett konto p\u00e5 Aajoda till varje anst\u00e4lld p\u00e5 ditt f\u00f6retag. Spara tid genom att samla in n\u00f6jda kundupplevelser och publicera dem p\u00e5 din hemsida genom mobilen. L\u00e5s upp flera smarta funktioner!<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Recensioner, omd\u00f6men och referenser b\u00e5de i privat- och aff\u00e4rsv\u00e4rlden p\u00e5verkar oss p\u00e5 massor av s\u00e4tt. M\u00e5nga g\u00e5nger t\u00e4nker vi inte ens p\u00e5 det. Beh\u00f6ver du till exempel f\u00e5 tips p\u00e5 en bra film s\u00e5 fr\u00e5gar vi helst familj och v\u00e4nner <\/p>\n

\n

Read more ›<\/p>\n<\/div>\n

<\/a><\/p>\n","protected":false},"author":1,"featured_media":207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[46,43,47,40,42,44,37,48,45],"class_list":["post-156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-b2b","tag-kundreferenser-pa-din-hemsida","tag-kundreferenser-pa-facebook","tag-kundreferensverktyg","tag-mun-till-mun-metoden","tag-nojda-kundupplevelser","tag-omdomen","tag-recensioner","tag-rekommendationer"],"yoast_head":"\nBygg ditt f\u00f6retag genom kundreferenser - Aajoda Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.aajoda.com\/resources\/svenska-bygg-ditt-foretag-genom-kundreferenser\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bygg ditt f\u00f6retag genom kundreferenser - Aajoda Blog\" \/>\n<meta property=\"og:description\" content=\"Recensioner, omd\u00f6men och referenser b\u00e5de i privat- och aff\u00e4rsv\u00e4rlden p\u00e5verkar oss p\u00e5 massor av s\u00e4tt. 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