{"id":151,"date":"2016-01-06T20:53:37","date_gmt":"2016-01-06T20:53:37","guid":{"rendered":"http:\/\/blog.aajoda.com\/?p=151"},"modified":"2017-01-18T12:55:48","modified_gmt":"2017-01-18T12:55:48","slug":"how-to-make-sure-your-testimonials-are-believable","status":"publish","type":"post","link":"https:\/\/blog.aajoda.com\/sv\/resources\/how-to-make-sure-your-testimonials-are-believable\/","title":{"rendered":"Hur du ser till att dina kundreferenser uppfattas som trov\u00e4rdiga"},"content":{"rendered":"

Visa upp ditt f\u00f6retags v\u00e4rde genom kundreferenser \u00e4r en viktig del. De flesta f\u00f6retag anv\u00e4nder dem p\u00e5 ett eller annat s\u00e4tt. I marknadsf\u00f6ring, p\u00e5 hemsidan, i tryckt material etc. Om dina kunder ger dig ber\u00f6m och s\u00e4ger positiva saker om dig, varf\u00f6r inte dela med dig av det till resten av v\u00e4rlden genom att publicera dem p\u00e5 dina marknadsf\u00f6ringskanaler?<\/strong><\/p>\n

Innan du g\u00f6r finns det n\u00e5gra saker du beh\u00f6ver t\u00e4nka p\u00e5. Konsumenter \u00e4r mer f\u00f6rsiktiga \u00e4n n\u00e5gonsin och det v\u00e4rsta du kan g\u00f6ra \u00e4r att kasta in lite allm\u00e4nna meningar fr\u00e5n dina kunder. Eftersom kundreferenser inte direkt \u00e4r en ny marknadsf\u00f6ringsstrategi kommer m\u00e5nga presumtiva kunder vara avst\u00e5ndstagande om du inte g\u00f6r det p\u00e5 r\u00e4tt s\u00e4tt. De kan komma att tro att dina kundreferenser \u00e4r falska och d\u00e5 f\u00e5r du helt motsatt effekt. <\/span><\/p>\n

S\u00e5 hur ska du g\u00f6ra f\u00f6r att arbetet med dina kundreferenser inte ska vara f\u00f6rg\u00e4ves? Vi har svaren:<\/span><\/p>\n

De m\u00e5ste vara \u00e4kta<\/h3>\n

Du har f\u00f6rmodligen sett kundreferenser som bara har ett namn eller ett f\u00f6retagsnamn som mest. Det kr\u00e4vs mer \u00e4n s\u00e5 f\u00f6r att du ska kunna identifiera dig med den kunden. F\u00f6r att skapa en effektiv, trov\u00e4rdig kundreferens, ska det finnas mer information om din kund. Till exempel kan du ha en bild p\u00e5 din kund. N\u00e5got om ungef\u00e4rlig \u00e5lder och kanske jobbtitel. Vad som helst som kan hj\u00e4lpa l\u00e4saren att identifiera sig med din kund och med problemet du l\u00f6st \u00e5t kunden.<\/span>
\n<\/span>
\n<\/span>F\u00f6re- och efterbilder som tydligt visar arbetet du utf\u00f6rt \u00e5t kunden \u00f6kar dramatiskt trov\u00e4rdigheten i en kundreferens och hj\u00e4lper dessutom l\u00e4saren att fatta ett k\u00f6pbeslut. L\u00e4s mer i v\u00e5r artikel, Hur du skapar bra f\u00f6re- och efterbilder<\/a>.<\/span><\/p>\n

Twitters unders\u00f6kning fr\u00e5n augusti 2015: genom att inkludera b\u00e5de kundens och f\u00f6retagets representants namn, ist\u00e4llet f\u00f6r bara f\u00f6retagsnamnet i svaren, \u00f6kade kunders rekommendationer med 77%.<\/p>\n

Se till att de ger hela bilden<\/span><\/h3>\n

Kundreferenser m\u00e5ste vara specifika. L\u00e4gg till fakta, siffror och f\u00f6rdelar. L\u00e5t inte dina l\u00e4sare bara se \u201cefter-bilderna\u201d utan ocks\u00e5 f\u00f6re. Det g\u00f6r kundreferensen mer trov\u00e4rdig eftersom de kan se att du l\u00f6st ett problem. Ett problem som kanske \u00e4ven de har med tanke p\u00e5 att de befinner sig p\u00e5 din hemsida. L\u00e4s mer om hur du skapar den b\u00e4sta typen av kundreferens i v\u00e5r artikel, S\u00e5 f\u00e5r du dina kunder att skapa det b\u00e4sta inneh\u00e5llet p\u00e5 din hemsida.<\/a><\/span><\/p>\n

F\u00e5 dina kundreferenser validerade av en tredjeparts tj\u00e4nst<\/span><\/h3>\n

Dina potentiella kunder f\u00e5r mer f\u00f6rtroende f\u00f6r dina kundreferenser n\u00e4r du inte gjort dem p\u00e5 \u201cfri hand\u201d. Anv\u00e4nder du en tredjepartsl\u00f6sning d\u00e4r det inte g\u00e5r att redigera eller mixtra med kundernas omd\u00f6me sl\u00e5r du snabbt h\u00e5l p\u00e5 den skeptism dina bes\u00f6kare kanske g\u00e5r in med.<\/span><\/p>\n

Alla kan n\u00e4mligen skriva n\u00e5gra hyllande rader, bifoga dem till ett kundnamn och publicera dem p\u00e5 sin hemsida. Detta g\u00e5r dock inte genomf\u00f6ra i en tredjeparts tj\u00e4nst med verifieringsl\u00f6sning som f\u00f6rs\u00e4krar f\u00f6r dina bes\u00f6kare att dina kundreferenser \u00e4r \u00e4kta, verifierade av din kund. <\/span><\/p>\n

Innan du bjuder in din kund att validera ditt arbete s\u00e5 se till att hon godk\u00e4nner att du publicerar hennes information p\u00e5 din hemsida. L\u00e4s mer om hur du fr\u00e5gar dina kunder om omd\u00f6men i artikeln, S\u00e5 f\u00e5r du n\u00f6jda kunder att jobba f\u00f6r dig.<\/a><\/span><\/p>\n

Variera dina kundreferenser<\/span><\/h3>\n

Att ha omd\u00f6men fr\u00e5n bara en kund eller anv\u00e4nda samma typ av kundreferenser om och om igen kommer aldrig bli lika effektivt som att variera sig. Ha olika typer av kunder, olika typer av jobb ute p\u00e5 din hemsida s\u00e5 dina nya kunder kan identifiera sig med n\u00e5gon av dina tidigare kunder.<\/span><\/p>\n

Samla in kundreferenser fr\u00e5n m\u00e4ngd olika kunder, fr\u00e5n m\u00e5nga olika typer av m\u00e4nniskor som potentiella kunder ska kunna relatera till, d\u00e4r alla ber\u00e4ttar om olika positiva upplevelser. Ju mer varierande dina kundupplevelser \u00e4r, desto fler problem kan du l\u00f6sa. Det \u00e4r vad dina nya kunder ser.<\/span><\/p>\n

L\u00e4mna inte utrymme f\u00f6r spekulationer n\u00e4r det g\u00e4ller dina kundreferenser. Ditt f\u00f6rtroende ligger i dina n\u00f6jda kunder. Be dem att dela sina erfarenheter och publicera dem. Anv\u00e4nd bilder! Se till att dina kundreferenser talar om f\u00f6rdelen med att vara din kund och att dem \u00e4r verifierade.<\/span><\/p>\n

Sm\u00e5 detaljer skapar stora f\u00f6r\u00e4ndringar! Med bara en liten anstr\u00e4ngning i att vara uppm\u00e4rksam p\u00e5 hur du bygger upp dina kundreferenser s\u00e5 skapar du nu f\u00f6rtroende och tillf\u00f6rlitlighet!<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Visa upp ditt f\u00f6retags v\u00e4rde genom kundreferenser \u00e4r en viktig del. De flesta f\u00f6retag anv\u00e4nder dem p\u00e5 ett eller annat s\u00e4tt. I marknadsf\u00f6ring, p\u00e5 hemsidan, i tryckt material etc. Om dina kunder ger dig ber\u00f6m och s\u00e4ger positiva saker om <\/p>\n

\n

Read more ›<\/p>\n<\/div>\n

<\/a><\/p>\n","protected":false},"author":1,"featured_media":208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7,1],"tags":[59,55,60,11,56,65,62,64,58,61,63],"class_list":["post-151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-resources","category-uncategorized","tag-credible-testimonials","tag-customer-references","tag-customer-reviews","tag-customer-testimonials","tag-recommendations","tag-testimonial-marketing-strategy","tag-testimonial-widget","tag-testimonial-widget-wordpress","tag-testimonials-collection-tool","tag-visual-customer-testimonials","tag-website-testimonial-tool"],"yoast_head":"\nHur du ser till att dina kundreferenser uppfattas som trov\u00e4rdiga - Aajoda Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.aajoda.com\/resources\/how-to-make-sure-your-testimonials-are-believable\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hur du ser till att dina kundreferenser uppfattas som trov\u00e4rdiga - Aajoda Blog\" \/>\n<meta property=\"og:description\" content=\"Visa upp ditt f\u00f6retags v\u00e4rde genom kundreferenser \u00e4r en viktig del. 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