The Three Worst Mistakes To Avoid When Using Customer Testimonials On Your Website

The Three Worst Mistakes To Avoid When Using Customer Testimonials On Your Website
John Borefelt @Aajoda

If you’re not using customer testimonials on your website you are missing out on one of the most powerful, easily used and cost effective marketing tools that is available to you. The majority of us rely more on someone who has successfully used the product or service than the person who is trying to convince us to buy it.  

One of the most important things you want to achieve with your marketing strategies is to establish a confidence and be trustworthy. We live in a world where you have to earn a customers trust to be able to sell anything. To use customer testimonials on your website is to show your visitors that your really deserve their trust. Make sure you do not make the following mistakes when using customer testimonials on your website:

Do not edit your customer testimonials

Don’t delete comments that do not fit. Don’t add text that you feel would ”help” your customer testimonial. Let your customers tell it as they’ve experienced it and let it be that way.

Never use a customer testimonial without the customers permission

This is more usual than you might think.

Never, ever, under any circumstances fabricate a customer testimonial.

This will always backfire on you and have a negative impact on your company.

Now when you’ve gathered customer testimonials and know what not to do, it’s time to show your satisfied customers to your visitors. Make sure you always:

  • Have a whole page dedicated to your customer testimonials
  • Categorize your testimonials. This makes it easier for your visitors to identify with some of your earlier customers. This simplifies the decision process for your prospective customers.
  • Place your customer testimonials on the homepage, for example with neat slides that directly gives your visitors customer stories that they can relate to and get help from.
  • Get testimonials on every page on your website so that wherever your visitors click they get to see satisfied customer experiences.

Now you will not only know how satisfied customers you have. You will also find out what your customers appreciate the most about you. You get increased trustworthiness and objective recommendations on your products and services. To put visual customer testimonials on your website is probably one of the easiest ways to increase your websites traffic and sales. This will be one of the best decisions you’ve taken in your company.


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